In an email from the President of Rip It Matthew Polstein, the Baseball bat and softball bat maker has decided to drop their line of baseball bats and other baseball products and focus solely on softball bats, softball helmets, softball face masks, and other softball protective and safety products.
Polstein stated that over a period of 18 months, through a customer development project, the company came to the conclusion softball players would be best served by a Rip It that focuses 100% of their efforts on the further development of the core of their business, which is softball helmets and softball facemasks, as well as softball bats.
The revelation comes as somewhat of a surprise as Rip It has always done well in the sales of BBCOR Bats. In 2012 and 2013 Rip It had the number 1 selling Adult Baseball Bat on the market, but times have changed and we applaud Rip It and their effort to make our girls safer on the softball field. As a father of a young softball player, I can’t say how grateful I am for companies like Rip It who continue to develop and innovate to help keep our children as safe as possible.